Katrine Rau
Katrine Rau

Bio

Short

Katrine Rau is the Group Director of Fjord Nordics which includes Copenhagen, Stockholm, Oslo and Helsinki.

 

Long

As Group Director for Fjord Nordics, Katrine is passionate about positively changing and influencing transformation from within client organizations. Her work is evidence that taking a user-centric approach towards product and service creation can transform organizations and contribute to commercial success.

Katrine is a seasoned expert in design. She has driven strategic design initiatives at Fortune 500 companies and most recently at GE where she lead strategic cross-department programs to drive a better user experience for customers. Katrine lived in major cities in the United States for four years, working as a design researcher at InReality where she, amongst others, worked with internationally recognized companies such as LP and The Coca-Cola Company. While living in the US, Katrine also provided guest lectures at the California College of Arts where she ran Experience Mapping workshops with MBA and MFA students.

She has strong ties with the Service Design Network globally, having held the role of National Chapter Board Principle supporting new SDN chapters initiate around the world. She is also one of the founders of the Service Design Network chapter in Denmark back in 2013.

As a firm believer in strong process facilitation skills, Katrine believes that strategic design methods are a fundamental component of effective transformation. For Katrine, facilitation is the most effective method towards corporate alignment and efficient collaboration.

Katrine is a contributor and advisor in the international design community. She is a peer reviewer for the IxDA awards, an organizer of the Global Service Design Jam both in the US and in Denmark, and an author of design publications, including a feature chapter An Introduction to Industrial Service Design (published by Routledge, 2016).

Outside of Fjord, Katrine is an avid supporter of healthy and sustainable food production, and she is constantly seeking out local vendors to acquire farm-fresh foods for most of her meals.

(Source: https://www.fjordnet.com/teammember/katrine-rau/)

 

Expertise Areas

Leading Teams

katrine Rau Leads interdisciplinary and cross-organizational  teams of professionals.

 

Philosophy

As a team leader, Katrine strives to understand and accommodate the needs of her team members, project stakeholders, and the cultural norms which influence both. By focusing on these 3 domains, she adjusts her style and communication to meet the unique needs of each and every project, whether the team is consists of 2 designers, 20 stakeholders, or 200 diverse professionals from different organizations.

Public Examples

peach-5.png

Implementing Design Practices

Katrine Rau makes design practices operational within mid-to-large size companies.

 

Philosophy

Introducing design methods into an organization's everyday work is a starting point to implementing design practices. Katrine identifies barriers and highlights opportunities for organizations and teams to deeply influences their operations with design methods.

Public Examples

Directing Portfolio Strategies

Katrine Rau Directs strategies and roadmaps for international product and service portfolios.

 

Katrine's work has influenced the development of products, services, and strategies which have impacted some of the world's most recognized and successful brands. To honor their privacy, she only shares public work. To see a selection of previous projects, visit the work section of this website.